Know about LOGO and NAME
Are you aware about the IMPORTANCE of LOGO and NAME for any company.???
There is a story behind every company.
Here are some companies with hidden meaning behind the logos.
JUST CHECK IT OUT they are intresting!!!!
This logo doesn’t seem to hide much at first sight, but it gives
you a little insight in the philosophy behind the brand. First of all, the
yellow swoosh looks like a smile: Amazon.com want to have the best customer
satisfaction. The swoosh also connects the letters a and z, meaning that this store
has everything from a to z.
This is probably one of the best known logos with a hidden meaning.
If you look closely, you’ll see an arrow that’s formed by the letters E and x.
This arrow symbolizes speed and precision, two major selling points of this
company.
Continental is a manufacturer of tyres. You could actually see
this in their logo, because the first two letters create a 3-dimensional tyre.
Toblerone is a chocolate-company from Bern , Switzerland . Bern
is sometimes called ‘The City Of Bears’. They have incorporated this idea in
the Toblerone logo, because if you look closely, you’ll see the silhouette of a
bear.
The old logo of Baskin Robbins had the number 31 with an arc
above it. The new logo took this idea to the next level. The pink parts of the
BR still form the number 31, a reference to the 31 flavours.
Sony Vaio is a well known brand of laptops. But did you know
that the name Vaio logo also had a hidden meaning? Well, the first two letters
represent the basic analogue signal. The last two letters look like a 1 and 0,
representing the digital signal.
Carrefour
Carrefour is one of the biggest European retailers, and it’s
also French for “crossroads”. The logo symbolizes this word via two opposite
arrows. They also added the first letter of the name, because if you look
closely you’ll see the letter C in the negative space between the two arrows.
Unilever
Unilever is one of the biggest producers of food, beverages,
cleaning agents and personal care products. They produce a huge amount of
different products and they wanted to reflect this in their logo. Each part of
the logo has a meaning. For example: the heart represents love, care and health
- feeling good, a bird is a symbol of freedom. Relief from daily chores –
getting more out of life.
Formula 1
At first, this logo might not make much sense. But if you look
closely, you’ll see the number 1 in the negative space between the F and the
red stripes. I also love how this logo communicates a feeling of speed.
Sun Microsystems
The Sun logo is one of the most famous ambigrams in the world.
You can read the brand name in every direction; both horizontally and
vertically. This logo was designed by professor Vaughan Pratt of the Stanford
University .
NBC
The NBC (National Broadcasting
Company) is one of the biggest American television networks. I think most of
you have already seen the peacock in this logo. The peacock has 6 different
tail feathers, referring to the six divisions at the time that this logo was
created. The peacock’s head is flipped to the right to suggest it was looking
forward, not back.
Eighty-20 is a small consulting company which does sophisticated financial
modeling, as well as some solid database work. All their work is highly
quantitative and relies on some serious computational power, and the logo is
meant to convey it.
People first guess that 20% of the squares are darkened, but that turns out to
be false after counting them. The trick is to view the dark squares as 1's and
the light squares as 0's. Then the top line reads 1010000 and the bottom line
reads 0010100, which represent 80 and 20 in binary.
Kind of like the surreal green screen of The Matrix, they want us to read stuff in
binary
Paul Rand (who designed the iconic IBM logo in 1972) designed this 'eye bee M'
logo in 1981. I like that they are quite relaxed about the logo, unlike certain
other companies who do not like the logo to be tampered with in any way even for
internal promotions
The above are two magazines from the Readers Digest stable. Again, the attempt
to communicate what it is about quite figuratively through the logo catches my
attention.
This was a logo created for a puzzle game called Cluenatic. This game involves
unravelling four clues. The logo has the letters C, L, U and E arranged as a
maze. and from a distance, the logo looks like a key
This logo is too good. For the name Eight, they have used a font in which each
letter is a minor adaptation of the number 8.
Bill Hewlett and Dave Packard tossed a coin to decide whether the company they
founded would be called Hewlett-Packard or Packard-Hewlett.
The Greek root "xer" means dry. The inventor, Chestor Carlson, named his product Xerox as it was dry copying, markedly different from the then prevailingWet copying.
Founded by four Stanford University buddies, Sun is the acronym for Stanford
University Network.
From the Latin word 'sonus' meaning sound, and 'sonny' a slang used by Americans
to refer to a bright youngster.
Red Hat
Company founder Marc Ewing was given the Cornell lacrosse team cap (with red and white stripes) while at college by his grandfather. He lost it and Had to search for it desperately. The manual of the beta version of Red Hat Linux had an appeal to readers to return his Red Hat if found by anyone!
Larry Ellison and Bob Oats were working on a consulting project for the Central
Intelligence Agency (CIA). The code name for the project was called Oracle (the CIA saw this as the system to give answers to all questions or something such).
Bob Noyce and Gordon Moore wanted to name their new company 'Moore Noyce' but
that was already trademarked by a hotel chain, so they had to settle for an
acronym of INTegrated ELectronics.
Founder Jack Smith got the idea of accessing email via the web from a computer
anywhere in the world. When Sabeer Bhatia came up with the business plan for The mail service, he tried all kinds of names ending in 'mail' and finally
settled for Hotmail as it included the letters "HTML" - the programming language
used to Write web pages. It was initially referred to as HoTMaiL with selective upper casings.
The name started as a jockey boast about the amount of information the
search-engine would be able to search. It was originally named 'Googol', a word
for the number represented by 1 followed by 100 zeros. After founders - Stanford
graduate students Sergey Brin and Larry Page presented their project to an angel
investor, they received a cheque made out to 'Google
The name is not an acronym but an abbreviation of San Francisco. The company's
logo reflects its San Francisco name heritage. It represents a stylized Golden
Gate Bridge.
Favourite fruit of founder Steve Jobs. He was three months late in filing a name
for the business, and he threatened to call his company Apple Computers if the
other colleagues didn't suggest a better name by 5 o'clock.
The name came from the river Adobe Creek that ran behind the house of founder
John Warnock.
Thank you,
Vishesh Patel.
